Measuring User Experience - HEART
explanation design uxThe HEART framework to measure user experience is introduced in a post by appcue. The framework is a mix of micro and macro measurement and included the details relevant for different stages of the business life cycle.
Using the framework as a guide, it is possible to work on implementing and altering features to produce an interface that helps the users quickly accomplish their tasks.
| Metric | Description | Medium |
|---|---|---|
| Happinesss | satisfaction, likelihood of recommendation | User surveys |
| Engagement | how much an average user is using your product (by time, sessions, etc) | Analytics |
| Adoption | the percent of users that adopt your product after signing up (user onboarding), and/or the percent of users that adopt a specific feature of your product | Analytics |
| Retention | how many users are still present later | Analytics |
| Task Success | time to complete a task, error rate | User test |
The original article covers the various ways in which Google manages to use the framework to evaluate and improve their interfaces. It is worth a read getting to know how to put this framework to work in an actual product.